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Erik
Brynjolfsson

Digital researcher, author

Erik writes about: Economics, Internet, Work

Professor of management science at Massachusetts Institute of Technology (MIT) and research associate at the National Bureau of Economic Research, Erik Brynjolfsson is the director of MIT’s Initiative on the Digital Economy, which explores how people and businesses will work, interact, and prosper in an era of profound digital transformation. His work examines the effects of information technologies on business strategy, productivity and performance, digital commerce, and intangible assets.

He is the author of several books, including, with coauthor Andrew McAfee, the New York Times bestseller The Second Machine Age: Work, Progress and Prosperity in a Time of Brilliant Technologies and Machine, Platform, Crowd: Harnessing Our Digital Future. Among the first researchers to measure productivity contributions of IT and the complementary role of organizational capital and other intangibles (think things like Wikipedia, Facebook, and online maps), his research provided the first quantification of online product variety value, known as the “Long Tail,” and developed pricing and bundling models for information goods. Recognized with ten Best Paper awards and five patents, Brynjolfsson’s research has appeared in leading economics, management, and science journals. He is also editor of SSRN’s Information System Network and has served on editorial boards of numerous academic journals.

Years from now people will look back and say, "Are you kidding me? You'd make somebody die of starvation if they didn't work hard enough?" That would just seem incredibly cruel.

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